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The Growth Strategy Blog

2 min read

How to Show Your Clients You Care About Their Trip’s Success

By Lisa Sitwell on Sep 10, 2020 12:11:36 PM

Traveling can be a tiring and stressful experience for anyone so it’s important that you make sure your clients know you’re prepared to make their trip pleasant. Quality customer service can make the difference for anyone. Make sure you’re aware of good ways to make your customers feel cared for while they travel.

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2 min read

Why Storytelling Is a Critical Component of Marketing for Travel Agencies

By Myrna Arroyo on Aug 12, 2020 5:01:09 PM

Travel agencies have been hit pretty hard by the pandemic this year. Travel has been restricted in many areas, and those restrictions continue to fluctuate as conditions change in different locations. With all the difficulties the travel industry is facing, it is imperative that marketing efforts be nothing less than amazing in order to attract business. Storytelling is an important part of this.

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2 min read

How to Modernize Your Marketing Strategy

By Lisa Sitwell on Jun 19, 2020 5:48:52 PM

While old fashioned marketing strategies can still come in handy, most effective marketing is done technologically. After all, everyone is online these days. Therefore, it may be time for you and your business to expand and modernize marketing tactics by claiming your space online. Here are several ways to start modernizing your marketing strategy today.

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4 min read

The Business Crisis Trend - Tips for Surviving a Crisis

By Myrna Arroyo on Mar 29, 2020 3:24:53 PM

When crisis strikes, business owners go through 5 stages, similar to the 5 stages of grief, as they react. This COVID-19 situation we all find ourselves in is no different. Here are the 5 stages you will probably experience, as explained by one of my favorite business authors, Mike Michalowicz.

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3 min read

Marketing During a Crisis - What to Do Now

By Myrna Arroyo on Mar 18, 2020 2:58:02 PM

As a marketing consultant to the travel industry, coronavirus has hit my client base particularly hard. Some are completely shut down due to quarantines, others are suffering from loss of revenue due to cancellations and re-booking of trips into the future. And now this problem is spreading to other industries, restaurants, spas, medical offices are all being affected.

Topics: Strategy
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2 min read

How Travel Companies Can Increase Sales Among Business Travelers

By Lisa Sitwell on Feb 20, 2020 3:16:07 PM

Today's crowded travel market boasts an abundance of choices for business travelers looking for a curated and seamless experience on the road. Competition among travel companies for their trade has become fierce. For this reason, it is important that you take the necessary steps to put your business ahead so that it continues to grow. Here are three ways that you can increase sales among business travelers.

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3 min read

Fix This Next... How to Get Your Business Out of Survival Mode

By Myrna Arroyo on Feb 3, 2020 8:00:00 AM

Most entrepreneurs are stuck in survival mode. Every day they go to work and put out fires, take client calls, deal with issues. When they fail to meet their business goals, they look for solutions. But often these solutions, while they address the immediate problem, end up taking them away from the path to long term success. This is because instead of focusing on their long term strategic goals, they are too busy trying to fix an immediate problem.

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