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The Growth Strategy Blog

2 min read

12 Email Marketing Best Practices To Keep Your Subscribers Happy

Mar 6, 2014 8:30:00 AM

email marketing best practicesFor many small business, email is one of the most powerful marketing channels at their disposal. Email, when used properly, allows you to reach your audience with a targeted message at a tiny fraction of the cost of traditional advertising.  Here are 12 email marketing best practices you can implement to make sure your emails get great results.

  1. Use a clear, attention grabbing email subject line to get your audience to want to open their email.
  2. Make sure your emails come from a real person.  Avoid using "info@yourdomainname.com" as the sender.
  3. Include your logo and company branding in the header and signature of your email.
  4. Personalize the email with the recipient's name and other information where appropriate, such as their industry or company name.
  5. Segment your list so that your emails are targeted to recipients who are likely to be interested in what you have to say.  You can segment your list by industry, product interest, past purchase history, or location. Email open and click-through rates go up when you send targeted emails.
  6. Value proposition and context. Make sure your email makes an offer, and explains the value of the offer in the first sentence.  You should also provide context, an explanation of why you are sending that particular email. For example, you could remind your recipients that they downloaded something from your website and you are following up with additional resources.
  7. Include one obvious, focused call to action.  The purpose of each email should be one conversion, and the call to action should be prominent and designed to get noticed.
  8. Include a relevant image in your email, such as a cover image or screen shot of the content you are offering.
  9. Include social sharing buttons and links to make your email shareable.
  10. Include a secondary call to action at the foot of the email, such as a P.S.
  11. Include a link to your privacy policy.
  12. Include an unsubscribe link in the footer of your email.

Download our Free Ebook Intro to Email Marketing

Topics: Email Marketing

Myrna Arroyo
Written by Myrna Arroyo

Myrna helps business owners who've been frustrated that they've spent lots of money and time on their marketing, but it hasn't produced results. She helps them develop effective growth strategies that can create more website traffic, leads and revenue.

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