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The Growth Strategy Blog

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6 Steps to Develop an Original Social Media Strategy for Your Business

Aug 5, 2014 9:00:00 AM

To make the most of the time you spend marketing your business on social media, it is helpful to write a social media strategy. Here's how you can create a quick social media strategy to organize your marketing efforts.
  1. Write a summary of your brand image. Understanding your brand may seem like a given; and it is. social media strategyWhen developing any kind of strategy it’s important to think about your brand image so that your messages stay consistent. For social media specifically, you are going to develop so many small messages that there will be a high vulnerability for misrepresentation.

  2. Take a look at what you are already doing with social media. Chances are you’ve already set up a few social media accounts or have been thinking about it. What has worked for you so far? What hasn’t? Are you lacking followers? Are you lacking engagement with your current followers? Are you sending the right messages about your brand? Are you posting enough?

  3. Look at what competitors are doing. Evaluating your competitor’s social media will help you to see how others in your industry are using social media. It should also give you an idea of what you’d like to do differently to gain a competitive advantage. Things to look for include: How many followers they have, how often they post, what kind of content are they posting, and how often their post gets comments or shares.

  4. Set goals. Set specific and measurable goals for each social media network. Make sure your goals have a time frame for each measurable, for example 100 Facebook likes a month for three months. This way your goal is concrete and can be evaluated month to month, or week to week.

  5. Make a content plan.  Do some brainstorming and keep in mind the tone you want your brand to have. Let your goals guide your plan. If you want more shares you may need to post more valuable content, if you want more engagement you may need to make your posts more personal. Always stay true to the social network you’re using. Whether you’re using Twitter, Facebook, or LinkedIn etc. each network has a different atmosphere and the most successful strategies fit well with their network.

  6. Analyze your results! Lastly you have to analyze. Social media is not the “set it and forget it” kind of marketing. Due to its fast paced nature you will need to adjust your strategy often. If you don’t have the time to check it daily, hire someone. Find a company or individual who has experience in social media marketing. If that’s not in the budget, hire an intern; most colleges are covering social media along with their marketing curriculum.

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Samantha Picou
Written by Samantha Picou

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