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The Growth Strategy Blog

Alyssa Arroyo


Recent Posts

1 min read

The Top Secrets of Inbound Marketing (Infographic)

By Alyssa Arroyo on Mar 26, 2015 3:08:50 PM


INTRODUCTION:

Congratulations! The wait is over; you have found the top secrets for all inbound markers to know for quick success! As inbound marketers, we struggle to find time for anything aside from our job, so there should be shortcuts to the path of success. We have made an infographic for you to visualize just how easy it really can be. Without further ado, here are the top secrets of inbound marketing!

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2 min read

The Battle of Sales vs. Marketing: Who Do You Need In Your Business?

By Alyssa Arroyo on Feb 19, 2015 9:30:00 AM

As inbound marketers it is easy to get involved in writing blog after blog and get excited about generating leads and sending emails. But what are we really trying to accomplish? We are trying to collect these leads to sell them our products, which means we need to help these leads complete their buyer’s journey. Yet many times this can seem more like a battle of sales vs. marketing; let us use Lord of the Rings as an example of how this works and how we can change our perspectives.

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2 min read

Why is Culture Important to Your Small Business Marketing Success?

By Alyssa Arroyo on Feb 5, 2015 11:24:38 AM


Why Culture is Important in Marketing

To build a company with a culture is to build a company you love, and this isn't just important for large businesses. Your company's culture, that set of core values that you and your employees hold dear, can help you grow.

In marketing, we come up with strategies to attract our ideal customers to our products or services. We develop buyer persona profiles to understand them and their needs, and develop content to attract them to our sites. Your company culture will naturally influence how you do marketing, but it can be helpful to go further and use your company's culture code in your marketing as a way to differentiate your offering from your competition.

Most of us want more clients, but we only want the right clietns, the ones who appreciate what we offer and are a joy to work with. When your marketing materials, branding and business strategy communicate your culture code, you will attract clients who share the same core values and who will gladly pay for the services you offer.

Two Examples of Culture In Action:

In 2009, Netflix CEO Reed Hastings released slide-share post titled "Freedom and Responsibility Culture". In this he detailed what it means to work in at Netflix, and what their culture is like. This inspired Vice President of HubSpot Dharmesh Shah to make a slide-share presentation a few years ago on HubSpot’s Culture Code which provides a great example. 

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2 min read

The Mindfulness in Inbound Marketing

By Alyssa Arroyo on Jan 28, 2015 9:00:00 AM

Mindfulness was in the media quite a bit last year, in fact, many have dubbed last year the “Year of Mindfulness”. As people learn and adapt into this new way of life as more research comes out to support its power in the workplace and beyond. With the New Year upon us, it is valuable to take a look at the important of mindfulness in inbound marketing goal setting.

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