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The Growth Strategy Blog


Recent Posts

2 min read

The Evolution of Blogs from Personal Rants to Great Marketing Tools

By Margaret Civella on Jul 28, 2014 1:35:00 PM

Up until 2009 individuals were known to keep web logs that were journals about personal subjects and opinions. Eventually the web log has morphed into what we now call a blog and has become more than just individuals talking about food, babies, fashion, a day in the life of someone. In recent years the blog has become a powerful marketing tool for professional firms and consultants. If you are a professional, you need to blog. 

Topics: Blogging
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2 min read

You Can't Have One Without the Other - Twitter and the Buyer Persona

By Margaret Civella on Jun 5, 2014 9:00:00 AM

Twitter is can be a powerful social media tool because it creates a personal and trusting relationship with your followers.  Social media can only be effective if you have plan and if you are prepared to use your imagination and provide content that is relevant. 

Before you can develop content, you have to know and understand who you are speaking to and what they want to hear.  Developing a buyer persona will help you determine who you need to reach out to and follow on Twitter.  

Topics: Social Media
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2 min read

How to Make Your LinkedIn Profile Stand Out

By Margaret Civella on May 29, 2014 9:00:00 AM

Professionals and small business owners you are missing out on a great opportunity if you are not optimizing your LinkedIn profile.  LinkedIn is a valuable tool to help you gain new business and increase your contact base.  Building your profile using key words, understanding your competitors and your ideal buyer can help you stand out.  All of the content on LinkedIn is searchable which means a carefully crafted profile that is rich with content and key words is important.

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2 min read

Tips to Editing Great Content

By Margaret Civella on May 22, 2014 9:00:00 AM

Content is key when you are practicing inbound marketing.  Your marketing platform revolves around writing captivating emails, informative blogs and interesting social media posts.  Your message is going to circulate around the internet, shared on social media and forwarded in emails.  When you create this great information to share, please don’t forget to edit!     Editing should be a regular part of your writing process and you should not take it for granted. 

Here are a few tips to help you out:

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2 min read

The ABC's of Inbound Marketing

By Margaret Civella on May 13, 2014 9:00:00 AM

Have you ever asked yourself:

 “Why do I need a webpage?”

“Are people opening my e-mails?” 

“Am I getting any ROI from my blogs?” 

Inbound marketing helps you organize, analyze and take control of your electronic marketing.

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2 min read

How eBooks Help Your Business Generate Leads

By Margaret Civella on May 1, 2014 9:00:00 AM

Are you looking for ways to bring customers to you, obtain information about those customers and prove yourself to be an authority in your industry?  All of this can be accomplished by using eBooks.  eBooks let you provide your customers with information and value that is important to them. This blog post will show you how eBooks help your business generate leads.

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