Facebook “Like Gating” is the practice of giving people and incentive to like your company’s Facebook page. Examples of “Like Gating” include:
requiring people to like your page in order to get discount coupon or enter a contest, or
requiring people to like your page to access certain content on your Facebook page.
Many marketers do this because it is a quick and easy way to gain likes. The problem is that people are liking company pages that they are not actual fans of just to get the discount or contest entry. This causes two problems:
People are getting updates in their Facebook news feed from companies they don’t really care about.
Companies end up with Likes from people who are not really their target market.