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The Growth Strategy Blog

2 min read

Evaluating Inbound Marketing Software- What Do You Really Need?

Jul 15, 2014 9:00:00 AM

evaluating inbound marketing softwareIn order to effectively do inbound marketing for your business, you will need software that can help you manage the following tasks. The following is a checklist of features you should consider when evaluating inbound marketing software for your business.

Tools To Help You Attract More Traffic

Any software solution you choose should help you with the following tasks:

  • Keyword research 
  • SEO link analysis
  • SEO page analysis
  • Blogging software (with SEO analysis built in)
  • Social media publishing and monitoring tools
  • A content management system for your website

Tools For Converting Traffic Into Leads and Customers

Your software should provide:

  • A tool for building landing pages easily
  • A lead management database
  • Email lead nurturing campaigns
  • Prospect identification
  • Lead intelligence and tracking of your lead's activities on your website
  • Lead segmentation based on buyer personas and target markets
  • Email marketing tools

Analysis for Continuous Improvement

Your software should make it easy for you to monitor your marketing performance. Features to look for include:

  • Closed loop marketing and website analytics, so you can track where each customer is coming from
  • A customer relationship management (CRM) system
  • Blog analytics so you can identify high performing topics
  • Social media analytics 
  • Competitive analytics so you can find out how you rank against your competitors

Integration Points to Coordinate Your Efforts and Maximize Results

The best software solutions integrate the following tools so that you can make good marketing decisions:

  • Keyword research and web analytics
  • On page SEO and content management system
  • Social media and blogging
  • CRM integration with landing pages
  • Landing pages with web analytics
  • CRM integration with web analytics

Of course, it is possible to use diffrent sofware solutions to achieve each of these four goals. But using an integrated platform can help keep you on track without a lot of double entry and wasted time. If you are interested in seeing how all of these features can work together to create life-changing marketing results, request a demo of HubSpot and let us show you.

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Myrna Arroyo
Written by Myrna Arroyo

Myrna helps business owners who've been frustrated that they've spent lots of money and time on their marketing, but it hasn't produced results. She helps them develop effective growth strategies that can create more website traffic, leads and revenue.

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