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The Growth Strategy Blog

8 min read

Tips to Get You More Leads and Customers

Mar 28, 2019 12:23:00 PM

lead magnet
Do you need more bookings?
 
How many new leads are coming into your travel business list each month?
 
Without new leads coming in each month, your travel business won't grow.
 
All of us in the travel business love referrals, and we definitely think referrals are a great source of leads.
 
The problem is that referrals are not always consistent or predictable.
 
If you want to build a solid business, you need to consistent lead flow.
 
When you don’t have consistent lead flow
 
• You can’t grow because you don’t have enough prospects
• You aren’t able to predict your income the next 30, 60 or 90 days
• You have to work too hard to convert prospects that aren’t even good because they’re the only ones you have
 
So how do you get more leads?
 

Step One – Build Awareness: Get in Front of Your Ideal Customer

 
Some of this can be done by creating great content, both on your website and social media channels. But this can take months to bear fruit and is very time consuming.
 
If you need clients today, you’ll most likely need to advertise. All serious companies in the travel space do so. For example:
 
• Avoya Travel spends over $98K per month on Google advertising
• Cruises.com spends over $202K per month Google advertising
 
Why do they do this? Because it works.
 
And I know these are huge companies with large marketing budgets.
 
But even smaller travel companies allocate a portion of their marketing budgets to advertising, whether it be online, on social media, or in print.
 
They do it because it pays off.
 

Step Two – Engage & Convert These Visitors into Leads

 
Advertising is futile if your prospects come to your website and then leave without engaging with your business in any meaningful way.
 
You need to engage them with an offer to take the next step to work with you. Maybe you offer a free consultation, a free report, or a free quote.
 
Of course, getting the lead is just the first step. Once you get a traveler to sign up, you need to realize that they may not be ready to book today. 
 
You need to make sure you have a system to follow up with them so that you stay in front of them. If you lack these systems, you'll lose out on the 50% of leads who might book with you six months from now if you stay in touch with them. I'll cover that in another blog post.
 
There’s lots of different approaches you can take to generate more leads, and we’ve put our 30 best ideas in our free lead generation report, which you can download for free at the link below.
Download the 30 Greatest Lead Generation Tips, Tricks and Ideas for Travel Companies. 

Topics: Lead Generation

Myrna Arroyo
Written by Myrna Arroyo

Myrna helps business owners who've been frustrated that they've spent lots of money and time on their marketing, but it hasn't produced results. She helps them develop effective growth strategies that can create more website traffic, leads and revenue.

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