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The Growth Strategy Blog

2 min read

Why a Social Media Strategy is Important for Your Travel Agency

By Myrna Arroyo on Feb 18, 2019 9:27:12 PM

In 2019, having a social media strategy is imperative, not just a good idea. There are billions of social media users around the world, spread across dozens of networks.

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2 min read

Conversational Marketing (chat bots) in the Travel Industry

By Myrna Arroyo on Jan 24, 2019 7:20:15 PM


Travelers from all over the world want all their information needs to be met in order to make their experiences more fulfilling. They want all travel businesses to make sure that there is an ease of communication and that any information is readily available on social media platforms and through email marketing.

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2 min read

How to Win at Business- The Marketing Strategy You Need to Grow

By Myrna Arroyo on Jan 8, 2019 8:43:00 AM

Are you frustrated that you provide an excellent product or service, but your competition is making more money than you? 

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3 min read

Top 3 Lessons from the Brilliant Minds at #INBOUND18

By Myrna Arroyo on Sep 14, 2018 9:04:00 AM

1. Word of Mouth is the Most Powerful Marketing Channel

Perhaps the biggest takeaway from the week is a renewed focus on the customer and word of mouth marketing. Savvy marketers have known for some time the importance of referrals and reviews in growing your business. But now the numbers tracked by HubSpot's CEO Brian Halligan are beginning to show that more of their customers were influenced to purchase HubSpot not by marketing or sales, but by a recommendation from a colleague.

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5 min read

Why No One Cares About Your Travel Company's Marketing

By Myrna Arroyo on Aug 31, 2018 10:53:18 AM

The current landscape for online travel marketing is crowded. Because it's so easy to get a travel business online, it seems everyone is doing it. There's a huge amount of travel content available online. This makes it difficult and expensive for small and mid-size companies in the travel industry to reach their ideal travelers.

Topics: Strategy
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3 min read

Inbound Marketing Case Study - Safetypro - Pepper Inbound Marketing

By Myrna Arroyo on Aug 29, 2018 1:53:49 PM

Lance Roux, owner of SafetyPro Resources, was frustrated. His website, which he had spent thousands of dollars on, was beautiful, but had little to no traffic. He had always gotten most of his clients through referrals, but now he was trying to grow beyond that. He spent money on industry trade shows, print advertising, and sponsorships, but was not seeing much of a return on his investment.

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8 min read

How to Prevent Lost Sales Opportunities With A Modern CRM

By Myrna Arroyo on Jul 7, 2018 5:27:02 PM


Are you letting valuable sales opportunities slip through the cracks? It's a common problem. Sales teams are busy, and it's easy to lose track of the prospects who aren't quite ready while you work with those that are.

Topics: Sales
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