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The Growth Strategy Blog

2 min read

How to Create Marketing Campaigns That Work

By Myrna Arroyo on May 29, 2018 11:37:00 AM

 

Growing a business takes a lot of work. That goes without saying. You also need tactics that work, whether you rely on inbound marketing, paid advertising, social selling or outbound prospecting. But hard work and great tactics is not enough. You need to think strategically about your growth. Without strategy, you'll be trying one tactic after another, hoping that one of them will work. Some things will work, some won't, but without strategic planning and analysis, you won't know why.

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4 min read

Inbound Sales: How Pipeline Generation Bootcamp Made Me a Lioness

By Myrna Arroyo on May 22, 2018 11:36:42 AM

I first heard about the Pipeline Generation Bootcamp from Jon, my Partner Strategist at HubSpot. In November of 2017, connected with the partner support team at HubSpot for some help in getting my business ramped up again after a hiatus. We walked through my Agency Sales Plan, discussed my ideal client profile, and then Jon told me I'd have to call people.

What!? 

Topics: Sales
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3 min read

How to Create a Social Media Strategy In Five Steps

By Myrna Arroyo on May 5, 2018 9:36:00 AM

Even though social media marketing is popular with small businesses, there are still those who view it as a waste of time. And it can be a waste of time if you don't have a clear strategy in place to make the most the time you spend on social media sites. Ultimately, most business owners want their social media investment to pay off in traffic, leads and sales. Here are five steps you should follow to create an effective social media strategy for your business.
Topics: Social Media
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4 min read

How to Turn Website Leads into Sales

By Myrna Arroyo on Apr 29, 2018 6:31:27 AM

 

Marketing is important for generating new leads for your business, but without the proper sales follow up, these leads are wasted. A recent study on lead response times by Drift found that 58% of the 500 B2B companies didn't respond to their website inquiry at all, and only 10% responded within the recommended time frame of 5 minutes. If your company is not responding to inbound leads within an hour or two, you are likely missing out on potential sales. Your inbound strategy needs to include sales, otherwise it won't help generate revenue. Here are some tips to help you design a process to help you turn website leads into sales.

Topics: Sales
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2 min read

The Ultimate SEO Checklist for Law Firms

By Myrna Arroyo on Apr 21, 2018 6:01:20 PM

Many of our law firm clients come to us because they want to improve their search engine results. Search engine optimization in an important aspect of your inbound marketing strategy, and it has two components:

Topics: Law Firms
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3 min read

The Buyer Persona - How Well Do You Know Your Customers?

By Myrna Arroyo on Apr 21, 2018 9:00:00 AM

If you are having trouble with people not opening your emails, visiting your website but not engaging then the problem most likely lies in your content. If you don’t take time to get to know your ideal customer, how can you be certain you are reaching them and providing them with information they need and want?  A deep understanding of your customer’s persona will help you develop words, images and videos that will engage your visitors and lead to increased revenue. This is one of the fundamental components of an effective inbound marketing strategy.

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2 min read

How to Get Off the Marketing Wheel of Fortune and Grow Your Business

By Myrna Arroyo on Apr 19, 2018 5:19:36 PM

 

A Pepper Inbound Marketing, we work with business owners who are frustrated that they've spent a ton of money on marketing, but it hasn't generated results. Do you ever feel like that?

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