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The Growth Strategy Blog

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The 3 Reasons You're Not Hitting Your Travel Agency Marketing Goals

Nov 1, 2017 8:20:00 AM


There are forty business days left in 2017. Are you ready to finish the year strong? Or are you ready to coast for the rest of the year, because you already hit your goals? Or are you behind and wondering where you're going to get the revenue you need to make your numbers? If you are setting travel agency marketing goals but not meeting them, it's probably one of these three reasons.

#1 - You're Not Setting The Right Kind of Goals 

Are your goals SMART: Specific, Measurable, Attainable, Realistic, and Time-bound? If they're not, you're probably going to run into problems. Make sure every goal you set meets the following principles.


When creating a goal, you it should be specific. Examples of non-specific goals include: "having a good year", "growing my business". These are vague concepts, and how do you know if you even met the goal? A specific goal is short, sweet and easy to understand.


Make sure your goals are measurable. For example, you may have a goal to "increase your social media following." While that is a goal, it's not a trackable goal. If you start the new year with 100 followers, and end with 101, technically you met your set goal. But if you switch that goal to read, "We want to increase social media following by 25%," suddenly you can measure your progress every month to see if you're on track to ultimately jumping from 100 to 125 followers. Now you really know you hit your goal.


It's also important that the goals you set be attainable. While having big goals push you to succeed, it's still important to keep these goals realistic. If in your company history you've generated an average of 10 leads every month, jumping to 2,000 leads per month would be a drastic change. It's can be good to push yourself and your team to meet challenging goals. But if you don't believe the goals are attainable it's hard to avoid getting discouraged. SMART goals are goals you can actually achieve. 


You should only set goals that matter to your agency's success. Say your agency can handle a maximum of 50 bookings in one month. In this situation, your goal likely shouldn't be to "increase number of bookings from 25 per month to 100 per month. While it's great you have more clients, if you don't have the resources to serve them, why bother? 


Finally, you need a deadline. A goal with no deadline is going to get put off and will probably never happen.

Free Template for Planning Smart Marketing Goals

#2 -You Have No Plan for Meeting Your Goals

Like the graphic says above, a goal without a plan is just a wish. Once you have your goal, you need to figure out how to get there. If your goal is to generate 100 leads per month from your website, how are you going to get there? Having a plan is crucial, and if you're not sure exactly how to get to your goal, help is available. For a limited time, we are offering a $25 Goal Setting Strategy Call to help you set goals and develop a plan to get there. You can schedule it at this link.

#3 - You Need a New Strategy

If you've been setting SMART goals and making action plans but your marketing is still not getting the results you need, maybe it's time to bring in some help. Hiring an outside consultant to take a look at your marketing can help dial in your strategy so that you're spending time and money on the right things.

Click Here to Grab the Free SMART Goals Worksheet


Topics: Setting Goals

Myrna Arroyo
Written by Myrna Arroyo

Myrna helps business owners who've been frustrated that they've spent lots of money and time on their marketing, but it hasn't produced results. She helps them develop effective growth strategies that can create more website traffic, leads and revenue.

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