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The Growth Strategy Blog

3 min read

How to Optimize Your Blog Posts for Marketing Success

By Myrna Arroyo on Apr 15, 2018 5:54:18 AM

Blogging is an absolutely critical component of helping you achieve inbound marketing success.  According to HubSpot data, companies that blog attract 55% more site visitors, and 97% more inbound links. In addition, companies that blog achieve 126% more lead growth than companies that don’t. 

Topics: Blogging
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2 min read

The Evolution of Blogs from Personal Rants to Great Marketing Tools

By Margaret Civella on Jul 28, 2014 1:35:00 PM

Up until 2009 individuals were known to keep web logs that were journals about personal subjects and opinions. Eventually the web log has morphed into what we now call a blog and has become more than just individuals talking about food, babies, fashion, a day in the life of someone. In recent years the blog has become a powerful marketing tool for professional firms and consultants. If you are a professional, you need to blog. 

Topics: Blogging
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2 min read

How to Choose the Best Keywords for Your Law Firm Blog

By Myrna Arroyo on Jun 17, 2014 9:00:00 AM

When you post articles to your law firm blog, it is important that you optimize your titles and topics to match the keywords you ideal client persona is searching for on Google or Bing. We recommend you use longer keyword phrases rather than individual key words, as these are usually easier to rank for in search engine results. You will use these keywords in a variety of ways on your site, in your blog, via social media and for your lead generation offers. 

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2 min read

How to Launch A Law Firm Blog

By Myrna Arroyo on Jun 3, 2014 9:00:00 AM

If you've been reading our blog for any length of time, you know that we advocate blogging as a critical element of your online marketing strategy. Blogging is absolutely critical to your inbound marketing success. According to data gathered by HubSpot, businesses that blog get 55% more site visitors, 97% more inbound links, and 70% more leads than those who don't. In addition to the SEO benefits, lawyers can also use blogging to position themselves as experts in their field.

Here are our top tips on how to launch a law firm blog that will get you more visitors, leads and clients.

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2 min read

How Often Should You Blog?

By Myrna Arroyo on May 15, 2014 9:00:00 AM

One of the most common questions I get from new inbound marketing clients is how often to blog. The answer depends on your traffic goals, your industry, how competitive your market is, and the amount of time you are able to commit to blogging. To help answer the question, here are some statistics on blogging from a study conducted by HubSpot on 7,000 of its customers in 2013. 

Topics: Blogging
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2 min read

How to Create Blog Topics Your Clients Will Love

By Myrna Arroyo on May 8, 2014 9:00:00 AM

Blogging is the cornerstone of your inbound marketingstrategy. Without great content, it's hard to attract traffic, so you need to blog. But, if your content isn’t great, then no one is going to pay attention to your blog.   There are several ways to develop content that your clients and potential clients will love.

Topics: Blogging
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1 min read

How to Get People To Read Your Blog

By Myrna Arroyo on May 6, 2014 9:00:00 AM

So you've been writing short, informative and useful posts, and but is anyone reading them? Attracting readers to a new blog can be difficult, particularly if there are already a lot of other writers blogging about your topic. Here are some tips you can use to get people to read your blog:

Topics: Blogging
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