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The Growth Strategy Blog

2 min read

How to Win at Business- The Marketing Strategy You Need to Grow

By Myrna Arroyo on Jan 8, 2019 8:43:00 AM

Are you frustrated that you provide an excellent product or service, but your competition is making more money than you? 

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3 min read

Top 3 Lessons from the Brilliant Minds at #INBOUND18

By Myrna Arroyo on Sep 14, 2018 9:04:00 AM

1. Word of Mouth is the Most Powerful Marketing Channel

Perhaps the biggest takeaway from the week is a renewed focus on the customer and word of mouth marketing. Savvy marketers have known for some time the importance of referrals and reviews in growing your business. But now the numbers tracked by HubSpot's CEO Brian Halligan are beginning to show that more of their customers were influenced to purchase HubSpot not by marketing or sales, but by a recommendation from a colleague.

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2 min read

How to Create Marketing Campaigns That Work

By Myrna Arroyo on May 29, 2018 11:37:00 AM

 

Growing a business takes a lot of work. That goes without saying. You also need tactics that work, whether you rely on inbound marketing, paid advertising, social selling or outbound prospecting. But hard work and great tactics is not enough. You need to think strategically about your growth. Without strategy, you'll be trying one tactic after another, hoping that one of them will work. Some things will work, some won't, but without strategic planning and analysis, you won't know why.

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2 min read

How to Get Off the Marketing Wheel of Fortune and Grow Your Business

By Myrna Arroyo on Apr 19, 2018 5:19:36 PM

 

A Pepper Inbound Marketing, we work with business owners who are frustrated that they've spent a ton of money on marketing, but it hasn't generated results. Do you ever feel like that?

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2 min read

Should You Implement Value Based Pricing in Your Business?

By Myrna Arroyo on Nov 20, 2014 8:30:00 AM

If you are consultant or other professional providing services to your clients, such as an accountant, marketing consultant, coach, or engineer, odds are you are using a combination or hourly billing or fixed fees with your clients. I recently watched a Webinar from Jason Blumer, where he discusses the benefits of value based pricing and how you an implement it in your practice. 

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