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The Growth Strategy Blog

3 min read

How to Improve Your Lead Nurturing Emails and Close More Sales

By Myrna Arroyo on Nov 4, 2014 9:00:00 AM

Most visitors to your website are not ready to buy on their first visit. To capture these visitors and turn them into leads, we recommend you create offers and calls to action that offer your visitors information they need or want in exchange for permission to contact them via email. But once you have these leads, what do you do next?

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2 min read

Our Top Tips to Improve Your Email Marketing Results

By Myrna Arroyo on Jul 1, 2014 9:00:00 AM

If you have a professional services or consulting firm, email marketing is one of the most economical ways to promote your services. But a lot of businesses get this wrong, and end up sending self-promotional, boring, and ineffective emails that end up in their potential client's junk folder. Here are our top tips to improve your email marketing results.

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2 min read

How to Clean Up Your Email List For Better Results

By Myrna Arroyo on May 20, 2014 9:00:00 AM

If you engage in email marketing, it's important to keep a clean email list. While one of your goals is probably to grow your list as large as possible, it is also important that the people on your list are engaging with your emails. It can be better to have a small engaged list than a large list of people who ignore your emails. So here are some tips on how to clean up your email list.

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2 min read

How to Create an Email Newsletter Your Subscribers Will Love!

By Myrna Arroyo on Apr 17, 2014 9:00:00 AM

Email remains one of the most affordable ways to market your business online. For some businesses, an email newsletter is a great way to stay in touch with prospects, nurture existing customers and promote new products or services. 

If you send your email newsletter on a consistent schedule, your subscribers will begin to look forward to it, which builds brand awareness and keeps you top of mind.  Your newsletter can help you re-purpose content you have already created, such as blog posts, and drive subscribers back to your website where you can engage them with other company content.

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2 min read

12 Email Marketing Best Practices To Keep Your Subscribers Happy

By Myrna Arroyo on Mar 6, 2014 8:30:00 AM

For many small business, email is one of the most powerful marketing channels at their disposal. Email, when used properly, allows you to reach your audience with a targeted message at a tiny fraction of the cost of traditional advertising.  Here are 12 email marketing best practices you can implement to make sure your emails get great results.

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2 min read

Email Marketing Tips: Why I Stopped Sending a Weekly Newsletter

By Myrna Arroyo on Feb 25, 2014 8:30:00 AM

When I am not implementing inbound marketing campaigns for my clients, I run Roux Wine Tours, a small travel agency specializing in wine and food vacations. I had always been taught since my very first experience in online marketing that it is important to touch your prospects with some sort of communication frequently, and that a weekly email newsletter was a great way to do this. Lots of online marketing gurus teach this, and the weekly ezine is ubiquitous in the world of marketing.

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