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The Growth Strategy Blog

2 min read

The Ultimate SEO Checklist for Law Firms

By Myrna Arroyo on Apr 21, 2018 6:01:20 PM

Many of our law firm clients come to us because they want to improve their search engine results. Search engine optimization in an important aspect of your inbound marketing strategy, and it has two components:

Topics: Law Firms
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2 min read

Lead Generation Ideas for Your Law Firm Website

By Myrna Arroyo on Jun 6, 2017 9:00:00 AM

In addition to adding new web pages to your law firm website and committing full force to blogging to attract more traffic, you’ll also need to create advanced content in order to convert more of those visitors into potential clients. Lead generation ideas for your law firm website could include checklists, webinars, reprints of articles, or other information that your target client might be interested in.

Topics: Law Firms
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2 min read

The Right Way to Create an Effective Law Firm Marketing Website

By Myrna Arroyo on Oct 1, 2014 9:00:00 AM

Creating an effective law firm marketing website requires careful planning and execution. Many marketers want to just jump into the building phase. But without the proper strategy, it is going to be difficult to end up with a website that meets your firm's goals. As a marketing director or owner of a law firm, you should follow the steps below to get the best return on investment from your law firm's website.

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3 min read

How Create a Law Firm Content Marketing Strategy That Works

By Myrna Arroyo on Sep 29, 2014 9:00:00 AM

A lot of law firm marketing directors and CMOs are using content to promote their firms. According to the 2014 Digital and Content Marketing Survey from American Lawyer, 84% of law firm CMOs are planning to increase the amount of content they produce for their firms. CMOs see content marketing as a way to demonstrate the law firm's thought leadership in their practice areas and industry, build brand awareness, and increase exposure for individual attorneys at their firms. 

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3 min read

LinkedIn for Lawyers: A Checklist to Maximize Your Listing

By Myrna Arroyo on Sep 25, 2014 9:00:00 AM

As I mentioned in my last post, law firms who are trying to connect with in-house counsel need to be on LinkedIn. Here are some tips to help you make the most of your LinkedIn profile and how to use it to help connect you with your ideal target clients.

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2 min read

How Your Law Firm Can Reach In-House Counsel With Inbound Marketing

By Myrna Arroyo on Sep 23, 2014 9:00:00 AM

According to the 2014 State of Digital and Content Marketing Survey, law firms have a big opportunity to reach in-house counsel using inbound marketing strategies. The survey included 189 corporate counsel who self-identified as General Counsel, Chief Legal Officers, Deputy General Counsels, In-House Counsel, and related titles. The results provide key ideas for how your law firm can reach in-house counsel with inbound marketing.

Topics: Law Firms
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1 min read

How Do I Know If My Law Firm's Online Marketing Is Working?

By Myrna Arroyo on Jul 8, 2014 9:00:00 AM

One of the key benefits of using online marketing to grow your law practice, rather than traditional advertising methods, is that online marketing is measureable. But what statistics should you measure?

Topics: Law Firms
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