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The Growth Strategy Blog

2 min read

Why Marketing Won't Fix Your Travel Business

By Myrna Arroyo on Mar 14, 2019 10:48:00 AM

In my marketing consulting practice, I speak to a lot of travel advisors. They want to grow their travel agencies and they usually want to know if I can help them with Social Media or digital marketing to get them more leads.

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8 min read

How to Prevent Lost Sales Opportunities With A Modern CRM

By Myrna Arroyo on Jul 7, 2018 5:27:02 PM

 

Are you letting valuable sales opportunities slip through the cracks? It's a common problem. Sales teams are busy, and it's easy to lose track of the prospects who aren't quite ready while you work with those that are.

Topics: Sales
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4 min read

Inbound Sales: How Pipeline Generation Bootcamp Made Me a Lioness

By Myrna Arroyo on May 22, 2018 11:36:42 AM

I first heard about the Pipeline Generation Bootcamp from Jon, my Partner Strategist at HubSpot. In November of 2017, connected with the partner support team at HubSpot for some help in getting my business ramped up again after a hiatus. We walked through my Agency Sales Plan, discussed my ideal client profile, and then Jon told me I'd have to call people.

What!? 

Topics: Sales
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4 min read

How to Turn Website Leads into Sales

By Myrna Arroyo on Apr 29, 2018 6:31:27 AM

 

Marketing is important for generating new leads for your business, but without the proper sales follow up, these leads are wasted. A recent study on lead response times by Drift found that 58% of the 500 B2B companies didn't respond to their website inquiry at all, and only 10% responded within the recommended time frame of 5 minutes. If your company is not responding to inbound leads within an hour or two, you are likely missing out on potential sales. Your inbound strategy needs to include sales, otherwise it won't help generate revenue. Here are some tips to help you design a process to help you turn website leads into sales.

Topics: Sales
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3 min read

Why Inbound Marketing Won't Save Your Company

By Myrna Arroyo on Feb 20, 2018 9:16:00 AM

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I love marketing. It's reassuring to send out emails and write blog posts and see visitors come to your website and download your offers. But what happens afterwards? Once people visit your website and raise their hands, how do they turn into sales?

Topics: Sales
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