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The Growth Strategy Blog

3 min read

How to Create a Social Media Strategy In Five Steps

By Myrna Arroyo on May 5, 2018 9:36:00 AM

Even though social media marketing is popular with small businesses, there are still those who view it as a waste of time. And it can be a waste of time if you don't have a clear strategy in place to make the most the time you spend on social media sites. Ultimately, most business owners want their social media investment to pay off in traffic, leads and sales. Here are five steps you should follow to create an effective social media strategy for your business.
Topics: Social Media
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2 min read

How to Deal With Facebook’s Ban on Like Gating

By Samantha Picou on Aug 26, 2014 9:00:00 AM

Facebook “Like Gating” is the practice of giving people and incentive to like your company’s Facebook page. Examples of “Like Gating” include:

  • requiring people to like your page in order to get discount coupon or enter a contest, or

  • requiring people to like your page to access certain content on your Facebook page.

Many marketers do this because it is a quick and easy way to gain likes. The problem is that people are liking company pages that they are not actual fans of just to get the discount or contest entry. This causes two problems:

  1. People are getting updates in their Facebook news feed from companies they don’t really care about.

  2. Companies end up with Likes from people who are not really their target market.

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2 min read

You Can't Have One Without the Other - Twitter and the Buyer Persona

By Margaret Civella on Jun 5, 2014 9:00:00 AM

Twitter is can be a powerful social media tool because it creates a personal and trusting relationship with your followers.  Social media can only be effective if you have plan and if you are prepared to use your imagination and provide content that is relevant. 

Before you can develop content, you have to know and understand who you are speaking to and what they want to hear.  Developing a buyer persona will help you determine who you need to reach out to and follow on Twitter.  

Topics: Social Media
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2 min read

5 Tips for Promoting Your Business with Instagram

By Brianna Crane on Apr 24, 2014 9:00:00 AM

In today’s society, “Data Overload” is a very real thing. There are so many ways to use social media marketing to help get your business’ name out into the world. Instagram is just one of the many, but it can also be one of the more challenging channels to create content for. Instagram is mainly used by the Millennial Generation, and even if you feel that your company or business does not directly adhere to Gen Y, having an Instagram account still gets your name and product out there for people to know you and what you are all about.

Topics: Social Media
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2 min read

How to Make the Most of Your LinkedIn Profile

By Myrna Arroyo on Apr 15, 2014 9:00:00 AM

Is your LinkedIn Profile working for you? Here are some tips that will show you how to make the most of your LinkedIn profile.

  1. Make sure your profile is complete. LinkedIn is the online resume of social marketing, and many people find new jobs and clients using LinkedIn, so make sure your profile is accurate and complete.
Topics: Social Media
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2 min read

How to Use Social Media to Leverage Your Referral Marketing Plan

By Myrna Arroyo on Apr 8, 2014 8:30:00 AM

Today's online social networks are becoming more popular, but the smartest business owners know that sometimes you have to get out from behind the computer and network face to face. For many of my clients, referral marketing and networking remain an important aspect of their marketing plan, even as they implement blogging, social media and email marketing to grow their businesses.

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1 min read

How to Get Help With Your Social Media Marketing

By Myrna Arroyo on Apr 1, 2014 9:30:00 AM

Pepper Inbound Marketing is proud to announce that we are now a HootSuite Solution Partner. We are excited about this partnership which allows us to improve the social media marketing services we provide to our clients.

Topics: Social Media
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