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The Growth Strategy Blog

3 min read

What Key Metrics Every Travel Agency should Track on Social Media

By Myrna Arroyo on Mar 18, 2019 9:37:19 PM

Creating great content for your travel agency website is an important part of growing your agency both on and offline. You simply can’t operate a profitable travel agency these days without engaging with your customer via social media channels. This is especially true if millennials represent your target market.

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2 min read

How to Build Brand Awareness for Your Travel Business

By Myrna Arroyo on Feb 28, 2019 10:23:00 AM

I know you want more luxury clients for your travel agency.

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3 min read

LinkedIn for Lawyers: A Checklist to Maximize Your Listing

By Myrna Arroyo on Sep 25, 2014 9:00:00 AM

As I mentioned in my last post, law firms who are trying to connect with in-house counsel need to be on LinkedIn. Here are some tips to help you make the most of your LinkedIn profile and how to use it to help connect you with your ideal target clients.

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2 min read

8 Ways to Improve Your Business Facebook Page

By Myrna Arroyo on Sep 4, 2014 9:00:00 AM

We always get a lot of questions about Facebook business pages, so we developed this short list of best practices. Here are eight ways to improve your business Facebook page.
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2 min read

Tips for Advertising on Facebook

By Myrna Arroyo on Sep 2, 2014 9:00:00 AM

You have probably noticed that there seems to be no such thing as free advertising on Facebook anymore. As the average user's news feed becomes more and more crowded, the likelihood of a given fan of your business page seeing your updates is shrinking. 

"At any given moment, there are approximately 1,500 News Feed stories competing against one another. Facebook’s algorithm prioritizes only about 300 – one fifth – of them. The brands that want to get noticed have to pay to play." Hubspot.

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2 min read

5 Ways to Grow Your Facebook Fan Base

By Myrna Arroyo on Aug 28, 2014 9:00:00 AM

To get more "Likes", you need to make your Page and your posts easy to discover both online and off. No one can connect with you on Facebook if they don’t know you exist, so let’s talk about 5 ways to grow your Facebook fan base.

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2 min read

How to Deal With Facebook’s Ban on Like Gating

By Samantha Picou on Aug 26, 2014 9:00:00 AM

Facebook “Like Gating” is the practice of giving people and incentive to like your company’s Facebook page. Examples of “Like Gating” include:

  • requiring people to like your page in order to get discount coupon or enter a contest, or

  • requiring people to like your page to access certain content on your Facebook page.

Many marketers do this because it is a quick and easy way to gain likes. The problem is that people are liking company pages that they are not actual fans of just to get the discount or contest entry. This causes two problems:

  1. People are getting updates in their Facebook news feed from companies they don’t really care about.

  2. Companies end up with Likes from people who are not really their target market.

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