Social Media is hot topic, and we get a lot of questions and requests for social media help from potential clients. These days everyone is on Facebook, LinkedIn and Twitter, and many of our clients actually drive traffic, leads and sales from their social media posts and interactions. So I am not surprised when potential clients ask us about social media marketing.
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To make the most of the time you spend marketing your business on social media, it is helpful to write a social media strategy. Here's how you can create a quick social media strategy to organize your marketing efforts.
Write a summary of your brand image. Understanding your brand may seem like a given; and it is. When developing any kind of strategy it’s important to think about your brand image so that your messages stay consistent. For social media specifically, you are going to develop so many small messages that there will be a high vulnerability for misrepresentation.
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For many of our attorney clients, social media is something they avoid getting into. But it can be a great way to drive traffic to your law firm website, so it's important that you include it in your inbound marketing strategy. Here are some basic social media tips for law firms who are just getting started.
Your initial focus when getting involved with social media should be to build relationships, have conversations, and establish connections. Once you have a following, you can share links to your own content via your social media accounts, in order to drive traffic to your website.
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Professionals and small business owners you are missing out on a great opportunity if you are not optimizing your LinkedIn profile. LinkedIn is a valuable tool to help you gain new business and increase your contact base. Building your profile using key words, understanding your competitors and your ideal buyer can help you stand out. All of the content on LinkedIn is searchable which means a carefully crafted profile that is rich with content and key words is important.