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The Growth Strategy Blog

2 min read

How to Get Referrals in the Travel Industry

By Myrna Arroyo on May 21, 2019 12:39:51 AM

If you are a travel industry professional, you'll know that having a solid repeat client base is crucial.

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2 min read

Can Inbound Marketing Help a Tour Company Grow 30% in 12 Months?

By Myrna Arroyo on Jan 18, 2018 8:25:17 PM

I had an exploratory call with a prospect the other day. She's the owner of small tour company doing about $2.7 Million in sales, and she contacted me because she is looking for help with her marketing. As I typically do in these calls, I asked her some questions about her goals, and she told me her revenue goal for 2018 is to hit $3.5 Million, a 30% increase, but she wasn't sure if she was being realistic.

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2 min read

The 3 Secrets to Increasing Travel Agency Profitability

By Myrna Arroyo on Oct 10, 2017 10:24:00 AM

One of the most common mistakes 90% of my clients make is they don't charge planning fees, or those that do charge fees, don't charge enough. When you’re pricing your services based on what “everyone else” is charging, you’re undervaluing and it is highly likely you’re attracting bad clients solely because of your lack of adequate fees.

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1 min read

How Travel Agencies Can Generate More Leads

By Myrna Arroyo on Oct 9, 2017 9:29:00 AM

If you run a travel agency with a staff of in-house or independent travel advisors, a solid website lead generation program can be a great way to attract and retain your advisors, as well as keep the ones you have busy with profitable bookings. But many travel agency websites lack meaningful lead generation components.

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2 min read

Inbound Marketing for Travel Agencies- Setting Goals

By Myrna Arroyo on Jul 31, 2014 9:00:00 AM

As some of you know, when I am not marketing, I am busy traveling. My other business is a travel agency called Roux Wine Tours, where I specialize in planning wine and food focused vacations to some of the most beautiful wine regions of the world. I have been running Roux Wine Tours for just over a year, and using a hodge podge of marketing tools such as Constant Contact, Google Analytics, and social media platforms to develop a an inbound marketing campaign to attract wine lovers to my website.

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