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The Growth Strategy Blog

2 min read

Why Storytelling Is a Critical Component of Marketing for Travel Agencies

By Myrna Arroyo on Aug 12, 2020 5:01:09 PM

Travel agencies have been hit pretty hard by the pandemic this year. Travel has been restricted in many areas, and those restrictions continue to fluctuate as conditions change in different locations. With all the difficulties the travel industry is facing, it is imperative that marketing efforts be nothing less than amazing in order to attract business. Storytelling is an important part of this.

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2 min read

How Travel Companies Can Increase Sales Among Business Travelers

By Lisa Sitwell on Feb 20, 2020 3:16:07 PM

Today's crowded travel market boasts an abundance of choices for business travelers looking for a curated and seamless experience on the road. Competition among travel companies for their trade has become fierce. For this reason, it is important that you take the necessary steps to put your business ahead so that it continues to grow. Here are three ways that you can increase sales among business travelers.

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How Travel Agencies Can Execute a Successful Direct Mail Marketing Campaign

By Lisa Sitwell on Sep 10, 2019 11:57:41 AM

 

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How to Get Referrals in the Travel Industry

By Myrna Arroyo on May 21, 2019 12:39:51 AM

If you are a travel industry professional, you'll know that having a solid repeat client base is crucial.

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Can Inbound Marketing Help a Tour Company Grow 30% in 12 Months?

By Myrna Arroyo on Jan 18, 2018 8:25:17 PM

I had an exploratory call with a prospect the other day. She's the owner of small tour company doing about $2.7 Million in sales, and she contacted me because she is looking for help with her marketing. As I typically do in these calls, I asked her some questions about her goals, and she told me her revenue goal for 2018 is to hit $3.5 Million, a 30% increase, but she wasn't sure if she was being realistic.

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2 min read

The 3 Secrets to Increasing Travel Agency Profitability

By Myrna Arroyo on Oct 10, 2017 10:24:00 AM

One of the most common mistakes 90% of my clients make is they don't charge planning fees, or those that do charge fees, don't charge enough. When you’re pricing your services based on what “everyone else” is charging, you’re undervaluing and it is highly likely you’re attracting bad clients solely because of your lack of adequate fees.

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1 min read

How Travel Agencies Can Generate More Leads

By Myrna Arroyo on Oct 9, 2017 9:29:00 AM

If you run a travel agency with a staff of in-house or independent travel advisors, a solid website lead generation program can be a great way to attract and retain your advisors, as well as keep the ones you have busy with profitable bookings. But many travel agency websites lack meaningful lead generation components.

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