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The Growth Strategy Blog

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You Can't Have One Without the Other - Twitter and the Buyer Persona

Jun 5, 2014 9:00:00 AM

Twitter and the Buyer PersonaTwitter is can be a powerful social media tool because it creates a personal and trusting relationship with your followers.  Social media can only be effective if you have plan and if you are prepared to use your imagination and provide content that is relevant. 

Before you can develop content, you have to know and understand who you are speaking to and what they want to hear.  Developing a buyer persona will help you determine who you need to reach out to and follow on Twitter.  

Find People to Follow

Develop a strategy on who to follow.  Connecting with others will advance your own content and business.  When developing your strategy, consider following:

  • Others that you find interesting
  • People you know
  • Clients
  • Organizations that are in line with your product or service
  • Journalists that are knowledgeable or can possibly promote you

When someone follows you, follow them back.  This is a great way to promote your business and learn more about your clients and their needs.

Provide Valuable Content

Your message is not just about a promotion or a sale.  You want to provide content that your buyers want to hear.  What are their issues?  What problems are they trying to solve?  Provide content or links that will help them solve those issues.  Your goal is to:

  • Educate
  • Inform
  • Entertain

Remember, it’s not about selling.  Social media is a form of networking. 


Share posts and articles by others that are providing good content.  Talk directly to and acknowledge your followers.  If someone retweets your message, thank them for it.  This type of personal engagement creates buyer loyalty.

Ask questions and ask for feedback.  This way you can find out what engages your followers the most.  In turn this will help you provide great content that will educate, inform and entertain them.  Read what your followers are posting so you can learn more about them.  This also helps you develop content that is relevant to their needs.

Be Consistent

Once you develop a following don’t let them down.  Show up and tweet at regular intervals.  Your followers will come to expect and want to hear from you, so don’t let them down.   When you are consistent with your message, you build a sense of trust and reliability.

Happy Tweeting! 

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Topics: Social Media

Margaret Civella
Written by Margaret Civella

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